About Laverdale
Dresses for the days you'll remember.
It starts with an invitation on the kitchen bench. A wedding. A fiftieth. Your daughter's engagement party.
You're thrilled. And then, quietly, the other feeling arrives: what on earth am I going to wear?
You stand in front of the wardrobe. Everything is too young, too tired, or already in the photos from the last wedding. The shops are full of dresses cut for someone half your age, or price tags that make you wince for a single afternoon. So you settle. Or you put it off until the week before.
We built Laverdale for that moment.
Because these days matter. They're the photos that end up on the fridge and in the frame on the hallway table. The ones your children will look back on one day. You deserve to look at them and see yourself at your best: relaxed, polished, and entirely you.
What we believe
You don't need to dress younger. You don't need to hide. You just need a dress that suits the woman you are now, and the occasion in front of you.
So we keep it simple. A small, considered collection of occasion dresses, every one chosen with a grown-up figure in mind. Dresses that let you forget about what you're wearing and simply enjoy the day.
How we do it
We choose every style ourselves, and our manufacturing partners make each dress and send it straight to you. No shopfront, no showroom, just a careful edit, which is how we keep beautiful dresses within reach.
Here's to the hug after the vows, the speeches that make you cry, and the dance floor at eleven o'clock.
We'll take care of the dress.